Particle designed and visualised a sub £200 compact digital camera for Leica, expanding the brand of previous Leica cameras into a more consumer and affordable market.
The design language echos the true form of original cameras, aiming to simplify a product that is usually overly complicated. The controls are limited to a simple sector wheel located on the top of the camera for easy access, and a main central control pad. The shutter button has become a more prominent feature, willing the user to press it. The flash has been hidden, only popping up when needed, as to give the camera a more streamlined visual language.
Particle examined the current Leica brand and design language, and with this new design, expanded and updated it to appeal to a new, younger consumer market.
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